As a longtime attendee of the ATA Show, I’ve seen a lot of hunting gear. The past 10 years have produced significant change in the hunting gear landscape, and largely for the better. This year, some winning pieces of hunting tech and gear landed at the show. Here are 22 pieces of great new hunting gear for 2024.
Food plot seed, protein blocks, and more ... land management assets abound.
ATTRACTANTS AND FOOD PLOTS
A large percentage of deer hunters use attractants, food plots, or both, in their overall hunting strategy. Where legal, each of these can help hunters attract, hold, and even grow deer. This year, a whole new crop of offerings are available to land managers and deer hunters.
Evolved Hail Mary
Evolved Hail Mary
The all-new Hail Mary by Evolved is a great annual food plot seed mix. This is a solid last-minute option for food plotters. As a 20-pound bag, it covers ¼ acre (11,000 square feet or 35 yards by 35 yards). This mix includes cereal rye, forage turnips, and winter wheat.
Evolved Hold ‘Em
Evolved Hold ‘Em
Evolved’s Hold ‘Em offers a mix of annual and perennial species. This year-round nutrient forage includes annual red clovers, forage chicory, and perennial clover. It’s loaded with nutrient-rich, cool-season plants, and with the clover, provides up to 30% protein. It plants ½ acre (22,000 square feet). It performs well with minimal maintenance.
Evolved Breakfast Club
Evolved Breakfast Club
The Breakfast Club by Evolved offers a plate of great grub. Another annual food plot seed mix, this blend of cereal rye, forage rape, triticale, winter oats, and winter wheat. This mix offers a big advantage, though, in that it is easy to plant. It spans ¼ acre.
Evolved Countdown
Evolved Countdown
The new Countdown by Evolved is another annual offering. It’s developed for late-season hunts thanks to a mix of forage rape, forage turnips, and radishes. It includes Yellow Jacket enhanced coating, containing up to 50% coated seed. This covers ½ acre (22,000 square feet). It should be replanted each year.
Evolved Throw & Gro with Clover
Evolved Throw & Gro with Clover
The heralded Throw & Gro by Evolved is now new and improved. Enter Throw & Gro with Clover — an excellent annual food plot seed mix with no tilling required. It includes Yellow Jacket enhanced coating, containing up to 50% coated seed. This offering provides nearly 50% more clover, and covers ¼ acre (11,000 square feet). As an annual, it should be re-planted each year.
Evolved Infuze Protein Block
Evolved Infuze Protein Block
The Evolved Infuze Protein Block is powered by Rackology for better deer nutrition. This block is great for attracting deer throughout the season. Diving deeper, it includes processed grain by-products, plant protein products, and other key ingredients. It supplies 22% crude protein (min), 5% crude fat (min), 7% crude fiber (max), and more.
Evolved Infuze Salt Block
Evolved Infuze Salt Block
The Evolved Infuze Protein Salt Block is made with Rackology in mind, effectively maximizing nutrition for deer. This offering comes in the form of fresh apple flavor, which helps attract and hold deer throughout the season. It works well with liquid attractants. It provides several key needs of deer.
Wildgame Innovations Multi-Mix Crushed
Wildgame Innovations Multi-Mix Crushed
Wildgame Innovations’ Multi-Mix Crushed attractant is both sweet and nutritional. These real ingredients provide health benefits and offer great results. It has 12.5% fat and 17% protein. Deer find it quickly, too, thanks to 600% more scent dispersion.
Wildgame Innovations Hangtime Hard Candy
Wildgame Innovations Hangtime Hard Candy
The Hangtime Hard Candy by Wildgame Innovations is a newly imagined hanging attractant that brings deer in quite well. It’s an acorn-flavored product with added salt flavoring. It’s quick and easy to hang (with a rope), is long-lasting, and offers an intense aroma. It works great for trail camera inventory or posing deer for a shot. It’s 3.5 pounds.
Boss Buck Feeder
Boss Buck Feeder
A leader in the deer attractant space, the new Boss Buck Feeder offers a great opportunity to provide a feeding mechanism for whitetails. This new feeder provides an effective route to maximize your corn investment. Allow deer to feed without so much of your bait station bill going to waste.
There was no shortage of archery accessories at the big show in St. Louis, Missouri.
BROADHEADS AND MORE
Bowhunters are always searching for the quintessential broadhead. This year, NAP released five incredible selections that are designed to bring down game quickly. They have different options for those preferring different things, including offerings in both the mechanical- and fixed-blade categories.
NAP Verdict
NAP Verdict
The new Verdict by NAP is a solid broadhead selection for compounds and crossbows. It’s 100 grains and delivers a 2-inch cutting diameter. This mechanical broadhead comes with razor-sharp, 0.032-inch-thick, stainless-steel blades that are rear-deploying and easily replaceable. It also has a nail-tough, one-piece aluminum ferrule. It’s rated for up to 400 fps. These come spin tested. Get yours in a pack of three.
NAP Verdict SS
NAP Verdict SS
The Verdict SS by NAP is another great mechanical broadhead. It offers 100 grains of weight and a 2-inch cutting diameter. It’s crafted with a solid one-piece, stainless-steel ferrule for maximum accuracy and durability. It’s two-blade design is rear-deploying for increased penetration. The 0.032-inch-thick, ultra-sharp, stainless-steel blades are easily replaceable. These come spin tested and in a pack of three broadheads.
NAP Deep Cut
NAP Deep Cut
The Deep Cut from NAP is a great fixed-blade option. This 100-grain head has a 1 1/16-inch cutting diameter and 0.039-inch-thick blades that are double-bevel sharpened. Furthermore, benefit from ¾-inch bleeder blades. It features all stainless-steel construction. The main blade is curved for deeper penetration and better flight. The No-Vent design ensures silent flight. It’s rated to 400 fps. Buy these three at a time.
NAP Deep Cut Vented
NAP Deep Cut Vented
The Deep Cut Vented broadhead by NAP is another winner. This fixed-blade broadhead is 100 grains heavy and delivers a 1 1/16-inch cutting diameter. It’s rated to 400 fps. This broadhead is a one-piece, stainless-steel system that’s vented. The main blade is curved for deeper penetration and better flight. The blades are 0.039 inches thick and ultra-sharp. Incredibly, it even includes a ¾-inch bleeder blade cutting diameter. Each pack includes three heads.
NAP QuikStrip
NAP QuikStrip
The NAP QuikStrip is the premier fletching stripper. This removal tool strips vanes, glue, and even wraps from arrows. It’s compatible with all arrow diameters. Even more, the QuikStrip comes with an anti-slip rubber grip, durable nitride finish, and even has a bonus bottle opener.
Muddy Bow Sling
Muddy Bow Sling
Modern bows aren’t cheap. Most flagship models are over $1,000, and some approach $2,000. Even on the budget end of the spectrum, protecting that investment is crucial. The Muddy Bow Sling protects your cams and string, and makes carrying the bow easier, too. It improves ease of carry and protects your bow between the truck and treestand. The camo pattern keeps the unit hidden while in the field.
Trail cameras, deer attractants, flashlights, and more. The goodies were never-ending at the 2024 ATA Show.
TRAIL CAMERAS
Modern scouting efforts wouldn’t be the same without trail cameras. They certainly wouldn’t be the same without cell trail cameras. Fortunately for deer hunters, two new models landed this season that provide serious scouting benefits. And one is especially revolutionary.
Stealth Cam Revolver Pro Cellular Trail Camera
Stealth Cam Revolver Pro Cellular Trail Camera
The Revolver Pro Cellular Trail Camera by Stealth Cam is a revolutionary cell cam with 360-degree technology. It provides 180- or 360-degree panoramic photos that are compatible with the Command app. Plus, it has an 80-ft range, 0.4-second trigger speed, and more. It takes 4-mp, 8-mp, 16-mp, or 36-mp photos. Additionally, it also captures 1080HD video with audio. It’s timelapse capable, and offers photo or video on demand. Control the zone selector via the app. Name zones for increased organization. The camera has a built-in GPS, sends its coordinates, and can detect if the camera moves. It’s battery operated but has a 12-volt DC auxiliary jack for external power supply. It incorporates an integrated T-post mount.
Wildgame Innovations Encounter Cellular Trail Camera
Wildgame Innovations Encounter Cellular Trail Camera
The Encounter Cellular Trail Camera by Wildgame Innovations is another heavy hitter for 2024. It has a 0.4-second trigger speed, 80-ft illumination range, takes 26-mp photos, and more. The Encounter supports a wide-angle, 16:9 aspect ratio. It runs on eight AA batteries and lasts up to 6 months (depending on usage and environment). Additionally, this camera comes with a cable lock ready latch, 12-volt DC jack (compatible with solar power panels), and 6-ft adjustable strap. It’s powered by AT&T or Verizon. The first 100 photos are free each month.
Tenzing hunting packs were on full display at the ATA show.
BOOTS, KNIVES, AND MORE
There are many different gear items hunters need before heading afield. As expected, from rubber boots to hunting knives, the industry produced yet another great round of product releases.
Muddy Swap Folding Knife
Muddy Swap Folding Knife
The Muddy Swap Folding Knife uses a unique replaceable blade design. It comes with five extra blades. It has a secure lock for safe cutting. The blade material is 420J2, blade length is 3.5 inches, and handle material is GFN. It’s handle makes using it much easier. Carry pouch and pocket clip included.
Muddy Rubber Boot
Muddy Rubber Boot
The all-new Muddy Rubber Boot is a great choice. It’s crafted with vulcanized rubber overlayed with premium 5-mm neoprene and comfort mesh lining for 100% waterproofing, comfort, durability, flexibility, and more. Insulated models have 3M Thinsulate with synthetic fibers used to trap air and block radiant heat loss offering warmth and comfort. Furthermore, the Eva midsole is made of a lightweight foam material that gives long-lasting, shock-absorbing comfort and durability. Plus, the Muddy outsole includes a unique, proprietary material that has a great grip and slip resistance that has incredible traction.
Tenzing Bino Harness
Tenzing Bino Harness
The Tenzing Bino Harness features a 300D Honeycomb Poly Oxford construction. Elastic straps stretch over an extra layer without having to adjust the straps. It incorporates batwing construction to attach accessories easily. Plus, it’s front zipper pocket is great for accessories. Furthermore, it comes with a magnetic closure bino harness, micro-fleece-lined inside for silent movement when pulling out binos or rangefinders, and even small webbing straps with rings to attach binos to the harness. Two sizes are available.
Muddy 3-In-One Hand Warmer
Muddy 3-In-One Hand Warmer
The Muddy 3-In-One Hand Warmer is a rechargeable unit that acts as a hand warmer, USB power bank, and flashlight. Not to mention, the hand warmer has four temperature settings and can last up to 21 hours. Its USB power bank has a 2.0 charge port and includes overcharge protection. It has a bright LED emergency flashlight. It provides 10k mAh portable power.
360 Cellular Trail Camera Technology Has Arrived
UPGRADE TO HUNTSTAND PRO WHITETAIL

